Media Training for researchers with the Australian Science Media Centre

Course description

Lead by Dr Joseph Milton, Senior Media Officer at Australian Science Media Centre (AusSMC), this session will enable researchers to understand the media, how it works, what it wants and how to increase media interest in – and coverage of - your research. This workshop will also investigate how to plan and prepare for interviews.

Researchers from all disciplines who would like to engage with the media will benefit from this session - not just those from a scientific background.

A wide ranging session, topics covered will include:

  • Discussion: You and the media
  • Activity: Burn the witch! Explaining tricky new science to an audience with no frame of reference
  • Why is communicating science important?
  • The media – what is it? What do journalists want?
  • When is science news?
  • Activity: avoiding jargon
  • The media landscape – how is it changing and what does that mean for scientists?
  • How (and why) news stories are structured
  • The recipe for TV news
  • Planning and preparing for interview
  • During the interview
  • Dumbing it down?
  • Summary and conclusions

There will be time for discussion and Q&A.

This will be an interactive online session and all registrants will receive a meeting link before the session.

The session leader, Dr Joseph Milton is an evolutionary biologist who, after studying plants for ten years at various Scottish universities, made a move into journalism. Since then he has worked as the assistant editor of a scientific journal, The Biologist, and worked as a journalist at the Financial Times, Nature and New Scientist, among others. Joe joined the London Science Media Centre in 2010, where he was Senior Press Officer for Mental Health, before taking up the position of Senior Media Officer at the Australian Science Media Centre in 2012. Joe is a regular guest on ABC Radio National Drive’s Research Filter slot, chatting science with host Patricia Karvelas, on ABC Radio Darwin Mornings, and ABC South QLD Drive.


Type of course

Online course

Who should attend

  • All researchers interested in developing a media profile or interacting with the media.
  • Research support staff

What you will learn

  • Understand the media and the media landscape and what journalists want
  • Interacting with the media
  • Structuring your story
  • How to plan and what to do in an interview


Prerequisites / assumed knowledge

Nil

Upcoming events

Thursday, 26th November 2020

Time: 9:30AM - 11:30AM
Location: Web conference


Please remember if you can't attend a course anymore please unenrol yourself or move to the waiting list so others can attend.

Waiting list

To be notified of upcoming events, you can add your name to the waiting list.