Media Training for Researchers with the Australian Science Media Centre

Course description

Telling the stories of research via the media can be challenging, because science generally doesn’t fit neatly into the format of the short ‘news story’. 
 
In addition, some of the lessons researchers learn about communicating with their peers and colleagues can, unfortunately, get in the way of effective communication with journalists and the general public. 

During this session, we’ll look at how you can adopt storytelling techniques to improve your media performance and provide you with some valuable insights into the world of news media and science journalism.
 
These lessons can be applied to stakeholder engagement, funding applications, public talks and outreach, as well as media work.

The session will cover: 

• how research news works in Australia and globally
• what makes a good storyteller?
• how to tell complex research-based stories in a simple, accessible and engaging way
• how to structure your story for maximum impact
• translating jargon
• the importance of images and video.

Delivered by Dr Joe Milton from the Australian Science Media Centre, this session will be run online via MS Teams and a link will be sent you via calendar invitation prior to the session.

Please email researcher.development@flinders.edu.au if you have any questions.

About Joe:

Dr Joe Milton is a biologist who, after studying evolution for ten years at various Scottish universities, made a move into science journalism. Since then, Joe has worked as the Assistant Editor of a pair of scientific journals for the Royal Society of Biology, and written for the Financial Times, Nature and New Scientist, among others.
Joe joined the UK Science Media Centre in 2010, where he was Senior Press Officer for Mental Health, before taking up the position of Senior Media Officer at the Australian Science Media Centre (AusSMC) in 2012.

Joe is a regular guest on ABC Weekend Nightlife and on ABC NSW & ACT Evenings, chatting science with hosts Suzanne Hill and Renee Krosch. And for 10 years, Joe was one of ABC Radio National’s ‘research filters’, telling the stories of science on the Drive show with hosts Waleed Ali, Patricia Karvelas, and Andy Park.

Type of course

Information session

Who should attend

What you will learn