Media Training for Researchers

Course description

Flinders' Media and Communications, Office of Communication, Marketing and Engagement together with Research Development and Support present 'Media training for researchers'.

Generating and measuring the public impact of your research is an increasingly important requirement, and media performance is a key element. This session will enable researchers to understand the media, how it works, what it wants and how to increase media interest in – and coverage of - your research.

Learn how you can be an effective communicator across mainstream media channels.

In this session, Karen Ashford - Director, Media and Communications will cover the basics of identifying what’s newsworthy and why, effective media releases, and fundamental presentation and interview skills.

We will also be joined by a researcher who has successfully worked with the media to share their experience and tips.

This session will be run online via MS Teams and a link will be sent you via calendar invitation prior to the session.

Please email if you have an questions.

Type of course

Information session


Karen Ashford
Media and Communications

Who should attend

  • All researchers interested in developing a media profile or interacting with the media.
  • Research support staff

What you will learn

  • Identifying a news hook
  • Crafting effective media releases
  • Presentation and interview skills

Upcoming events

No upcoming events

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Waiting list

To be notified of upcoming events, you can add your name to the waiting list.