Generating and measuring the
public impact of your research is an increasingly important requirement, and
media performance is a key element. This session will enable researchers to
understand the media, how it works, what it wants and how to increase media
interest in – and coverage of - your research.
Learn how you can be an effective communicator across mainstream and social media channels.
In this session, Karen Ashford will cover the basics of identifying what’s newsworthy and why, effective media releases, and fundamental presentation and interview skills
Professor Paul Willis, scientist, broadcaster and social media expert, will focus on harnessing social media to promote your research and effectively engaging with audiences to build a following.
Workshop
Karen Ashford |
Paul Willis |
Higher Degree and Research Staff
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